From Worst to First

Released on by Gordon Bethune
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  • From Worst to First Book Detail

  • Author : Gordon Bethune
  • Release Date : 1999-08-30
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 310
  • ISBN 13 : 0471356522
  • File Size : 46,46 MB
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From Worst to First by Gordon Bethune PDF Summary

Book Description: The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

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