Fundamental Theories of Business Communication

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  • Fundamental Theories of Business Communication Book Detail

  • Author : Milton Mayfield
  • Release Date : 2020-12-04
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 271
  • ISBN 13 : 3030577414
  • File Size : 67,67 MB

Fundamental Theories of Business Communication by Milton Mayfield PDF Summary

Book Description: This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

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Offering a direct sightline into communication theory, Explaining Communication provides in-depth discussions of communication theories by some of the foremost