Fundamentals of Buying Behaviour - SBPD Publications

Released on by Dr. Ashish Kumar,
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  • Fundamentals of Buying Behaviour - SBPD Publications Book Detail

  • Author : Dr. Ashish Kumar,
  • Release Date : 2021-10-13
  • Publisher : SBPD Publications
  • Genre : Medical
  • Pages : 149
  • ISBN 13 :
  • File Size : 71,71 MB
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Fundamentals of Buying Behaviour - SBPD Publications by Dr. Ashish Kumar, PDF Summary

Book Description: 1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.

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Consumer Behaviour - SBPD Publications

Consumer Behaviour - SBPD Publications

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1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4.

Consumer Behaviour

Consumer Behaviour

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The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised careful

Marketing Management - SBPD Publications

Marketing Management - SBPD Publications

File Size : 93,93 MB
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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi