Fashion Marketing Communications

Released on by Gaynor Lea-Greenwood
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  • Fashion Marketing Communications Book Detail

  • Author : Gaynor Lea-Greenwood
  • Release Date : 2013-03-18
  • Publisher : John Wiley & Sons
  • Genre : Design
  • Pages : 231
  • ISBN 13 : 1405150602
  • File Size : 47,47 MB
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Fashion Marketing Communications by Gaynor Lea-Greenwood PDF Summary

Book Description: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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