Gender Considerations in Online Consumption Behavior and Internet Use

Released on by English, Rebecca
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  • Gender Considerations in Online Consumption Behavior and Internet Use Book Detail

  • Author : English, Rebecca
  • Release Date : 2016-03-30
  • Publisher : IGI Global
  • Genre : Social Science
  • Pages : 318
  • ISBN 13 : 1522500111
  • File Size : 26,26 MB
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Gender Considerations in Online Consumption Behavior and Internet Use by English, Rebecca PDF Summary

Book Description: The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one’s actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships. Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men’s health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

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Gender and Internet Advertising

Gender and Internet Advertising

File Size : 26,26 MB
Total View : 1302 Views
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This paper discusses an examination of the differences in the ways males' and females' engage with and perceive Internet advertising. Specifically, commercial W