Gender, Culture, and Consumer Behavior

Released on by Cele Otnes
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  • Gender, Culture, and Consumer Behavior Book Detail

  • Author : Cele Otnes
  • Release Date : 2012
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 484
  • ISBN 13 : 1848729464
  • File Size : 85,85 MB
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Gender, Culture, and Consumer Behavior by Cele Otnes PDF Summary

Book Description: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

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Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addres

Gender After Gender in Consumer Culture

Gender After Gender in Consumer Culture

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Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation a