George Gallup in Hollywood

Released on by Susan Ohmer
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  • George Gallup in Hollywood Book Detail

  • Author : Susan Ohmer
  • Release Date : 2006
  • Publisher : Columbia University Press
  • Genre : History
  • Pages : 301
  • ISBN 13 : 0231121326
  • File Size : 64,64 MB
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George Gallup in Hollywood by Susan Ohmer PDF Summary

Book Description: Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.

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