Against the Mainstream

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  • Against the Mainstream Book Detail

  • Author : George Gerbner
  • Release Date : 2002
  • Publisher : Peter Lang Incorporated, International Academic Publishers
  • Genre : Art
  • Pages : 536
  • ISBN 13 :
  • File Size : 30,30 MB

Against the Mainstream by George Gerbner PDF Summary

Book Description: George Gerbner has been recognized as one of the most influential and prolific media scholars for over four decades. In this text, Morgan (communication, U. of Massachusetts/Amherst) brings together for the first time an extensive collection of Gerbner's writings. Forty-five selections are grouped into sections on Gerbner's early theories about communication, education and the media, early studies of media institutions and content, the theory and method of Cultural Indicators, Gerbner's key writings about violence, samples of Gerbner's Cultural Indicator studies on a variety of topics, and critical studies and opinion pieces on a variety of topics. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR

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Against the Mainstream

Against the Mainstream

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George Gerbner has been recognized as one of the most influential and prolific media scholars for over four decades. In this text, Morgan (communication, U. of

George Gerbner

George Gerbner

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Telling all the stories -- Gerbner's early research -- Toward cultural indicators -- The violence profiles -- Beyond violence -- Critiques, advances, and critic

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According to the contributors to this volume, the communications media deliberately blank out critical conditions and developments whose imagery would pose unac

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George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world.

Against the Mainstream

Against the Mainstream

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George Gerbner has been recognized as one of the most influential and prolific media scholars for over four decades. In this text, Morgan (communication, U. of