What's the Big Idea?

Released on by George Lois
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  • What's the Big Idea? Book Detail

  • Author : George Lois
  • Release Date : 1993
  • Publisher : Plume Books
  • Genre : Business & Economics
  • Pages : 308
  • ISBN 13 : 9780452269385
  • File Size : 51,51 MB
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What's the Big Idea? by George Lois PDF Summary

Book Description: Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

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What's the Big Idea?

What's the Big Idea?

File Size : 60,60 MB
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Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great ad

Damn Good Advice (For People with Talent!)

Damn Good Advice (For People with Talent!)

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Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lesso

LOIS Logos

LOIS Logos

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George Lois, of Lois Logos, showcases his logos with his own comments on why they work.

Covering the '60s

Covering the '60s

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George Lois was the genius graphic designer responsible for the legendary series of covers of Esquire magazine that were an icon-shattering and icon-defining co