Fundamentals of Marketing

Released on by Geraldine McKay
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  • Fundamentals of Marketing Book Detail

  • Author : Geraldine McKay
  • Release Date : 2018-03-06
  • Publisher : Goodfellow Publishers Ltd
  • Genre : Business & Economics
  • Pages : 246
  • ISBN 13 : 1910158992
  • File Size : 97,97 MB
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Fundamentals of Marketing by Geraldine McKay PDF Summary

Book Description: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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