Global Brand Power PDF book is popular Business & Economics book written by Barbara E. Kahn. The book was released by University of Pennsylvania Press on 2013-03-05 with total hardcover pages 133. Fast download link is given in this page, you could read Global Brand Power by Barbara E. Kahn in PDF, epub and kindle directly from your devices.
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for d
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount o
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing bran
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo