Global Strategy as a Factor in Japanese Success

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Cracking the Japanese Market

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Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese

Japanese Global Strategy

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This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Fo

Global Strategies for Emerging Asia

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The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the g

Global Strategy

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There are few industries, if any untouched by global competitive forces. Firms and countries long accustomed to dominance in their respective international mark