The Art of Going Global

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Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to fi

Going Multinational

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At the beginning of the 1990s, Korean firms embarked on an impressive wave of direct investment abroad. This dramatic multinationalization was considered as yet

Going Global

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Today’s global organizations operate at an extraordinary level of complexity. They not only contend with diverse languages, cultures, and political/legal situ

Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget

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In this book, the author shares his experience and the fundamental principles that can be used by any small software company that has a great product, but only

China Goes Global

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Mainland China businesses are going global, transforming the country from a manufacturing export platform into an overseas investment powerhouse. China Goes Glo