Going Places with Youth Outreach

Released on by Angela B. Pfeil
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  • Going Places with Youth Outreach Book Detail

  • Author : Angela B. Pfeil
  • Release Date : 2005-06-20
  • Publisher : American Library Association
  • Genre : Language Arts & Disciplines
  • Pages : 132
  • ISBN 13 : 9780838909003
  • File Size : 24,24 MB
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Going Places with Youth Outreach by Angela B. Pfeil PDF Summary

Book Description: Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.

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