Consumer Psychology in Behavioral Perspective

Released on by Gordon Foxall
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  • Consumer Psychology in Behavioral Perspective Book Detail

  • Author : Gordon Foxall
  • Release Date : 2004-12
  • Publisher : Beard Books
  • Genre : Psychology
  • Pages : 246
  • ISBN 13 : 1587982404
  • File Size : 8,8 MB
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Consumer Psychology in Behavioral Perspective by Gordon Foxall PDF Summary

Book Description: This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

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