Grand Brand Rajini

Released on by P. C. Balasubramanian
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  • Grand Brand Rajini Book Detail

  • Author : P. C. Balasubramanian
  • Release Date : 2012
  • Publisher : Rupa Publications India
  • Genre : Business & Economics
  • Pages : 160
  • ISBN 13 : 9788129120595
  • File Size : 48,48 MB
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Grand Brand Rajini by P. C. Balasubramanian PDF Summary

Book Description: Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran

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Grand Brand Rajini

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Rajinikanth

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Rajinikanth is, quite simply, the biggest superstar cinema-crazy India has ever seen. His stylized dialogues and screen mannerisms are legion, and his guy-next-

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