Hacker, Maker, Teacher, Thief: Advertising's Next Generation

Released on by Creative Social
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  • Hacker, Maker, Teacher, Thief: Advertising's Next Generation Book Detail

  • Author : Creative Social
  • Release Date : 2014-08-20
  • Publisher : Lulu.com
  • Genre : Business & Economics
  • Pages : 296
  • ISBN 13 : 0956608337
  • File Size : 17,17 MB
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Hacker, Maker, Teacher, Thief: Advertising's Next Generation by Creative Social PDF Summary

Book Description: - What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

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