This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Intends to deliver insights from a host of scientific investigations pertaining to hospitality, leisure, and tourism while rendering an academic forum to stimul
The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. Th
Society, globally, has entered into what might be called the "service economy." Services now constitute the largest share of GDP in most countries and provide t
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further devel
