Power Brands

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  • Power Brands Book Detail

  • Author : Hajo Riesenbeck
  • Release Date : 2009-01-09
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 369
  • ISBN 13 : 3527503900
  • File Size : 1,1 MB

Power Brands by Hajo Riesenbeck PDF Summary

Book Description: The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

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