Handbook of Culture and Consumer Behavior

Released on by Sharon Ng
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  • Handbook of Culture and Consumer Behavior Book Detail

  • Author : Sharon Ng
  • Release Date : 2015
  • Publisher : Oxford University Press, USA
  • Genre : Business & Economics
  • Pages : 369
  • ISBN 13 : 0199388520
  • File Size : 78,78 MB
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Handbook of Culture and Consumer Behavior by Sharon Ng PDF Summary

Book Description: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

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