Handbook of Demographics for Marketing & Advertising

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A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consu

Handbook of Demographics for Marketing and Advertising

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General Consumer Market Statistics

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The Insider's Guide to Demographic Know-how

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The SAGE Handbook of Advertising

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′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re