Handbook of Islamic Marketing

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ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice

The Principles of Islamic Marketing

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The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a

Fundamentals of Islamic Marketing Handbook

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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

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In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to

Emerging Research on Islamic Marketing and Tourism in the Global Economy

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"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and