Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Released on by Kaufmann, Hans-Ruediger
preview-18

  • Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices Book Detail

  • Author : Kaufmann, Hans-Ruediger
  • Release Date : 2014-03-31
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 668
  • ISBN 13 : 1466658819
  • File Size : 76,76 MB
DOWNLOAD BOOK

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by Kaufmann, Hans-Ruediger PDF Summary

Book Description: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Disclaimer: www.yourbookbest.com does not own Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.