Handbook of Research on Customer Engagement

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  • Handbook of Research on Customer Engagement Book Detail

  • Author : Linda D. Hollebeek
  • Release Date : 2019
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 544
  • ISBN 13 : 1788114892
  • File Size : 68,68 MB

Handbook of Research on Customer Engagement by Linda D. Hollebeek PDF Summary

Book Description: Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

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Handbook of Research on Customer Engagement

Handbook of Research on Customer Engagement

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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr

Handbook of Research on Student Engagement

Handbook of Research on Student Engagement

File Size : 79,79 MB
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For more than two decades, the concept of student engagement has grown from simple attention in class to a construct comprised of cognitive, emotional, and beha

Customer Engagement Marketing

Customer Engagement Marketing

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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge