Handbook of Research on Ethnic and Intra-cultural Marketing

Released on by Brodowsky, Glen H.
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  • Handbook of Research on Ethnic and Intra-cultural Marketing Book Detail

  • Author : Brodowsky, Glen H.
  • Release Date : 2022-10-11
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 247
  • ISBN 13 : 1800880057
  • File Size : 20,20 MB
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Handbook of Research on Ethnic and Intra-cultural Marketing by Brodowsky, Glen H. PDF Summary

Book Description: Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

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