Future Policies and Strategies for Nation Branding

Released on by Viktoria Pistikou
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  • Future Policies and Strategies for Nation Branding Book Detail

  • Author : Viktoria Pistikou
  • Release Date : 2021
  • Publisher : Business Science Reference
  • Genre : Branding (Marketing)
  • Pages : 315
  • ISBN 13 : 9781799875338
  • File Size : 49,49 MB
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Future Policies and Strategies for Nation Branding by Viktoria Pistikou PDF Summary

Book Description: "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--

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