Handbook on E-marketing for Tourism Destinations

Released on by World Tourism Organization
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  • Handbook on E-marketing for Tourism Destinations Book Detail

  • Author : World Tourism Organization
  • Release Date : 2008
  • Publisher :
  • Genre : Business & Economics
  • Pages : 310
  • ISBN 13 :
  • File Size : 70,70 MB
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Handbook on E-marketing for Tourism Destinations by World Tourism Organization PDF Summary

Book Description: This handbook is the fourth in a series of joint publications by the European Travel Commission (ETC) and the World Tourism Organization (UNWTO) in the area of methodological manuals. The first three manuals were "Evaluating NTO Marketing Activities" (ISBN 9789284406364); "Tourism Market Segmentation" (ISBN 9789284412075) and "Tourism Forecasting Methodologies" (ISBN 9789284412389). The internet and other new technologies have changed the tourism industry in an unprecedented way, and keeping pace has become challenging. Online information is now one of the primary influences on consumer decisions in nearly all major markets. For example, 41 per cent of tourists arriving in Spain in 2007 had booked through the internet, and in the United States the number of trips bought online exceeded those purchased offline. Such changes are impacting and influencing the way destinations and companies manage and market themselves.

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