International Business Strategy in Emerging Country Markets

Released on by Hans Jansson
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  • International Business Strategy in Emerging Country Markets Book Detail

  • Author : Hans Jansson
  • Release Date : 2008-03-01
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 324
  • ISBN 13 : 9781781008362
  • File Size : 23,23 MB
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International Business Strategy in Emerging Country Markets by Hans Jansson PDF Summary

Book Description: The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.

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