Strategic Advertising Management

Released on by Richard Rosenbaum-Elliott
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  • Strategic Advertising Management Book Detail

  • Author : Richard Rosenbaum-Elliott
  • Release Date : 2020-12-25
  • Publisher :
  • Genre :
  • Pages : 498
  • ISBN 13 : 0198835612
  • File Size : 87,87 MB
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Strategic Advertising Management by Richard Rosenbaum-Elliott PDF Summary

Book Description: With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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Strategic Advertising Management

Strategic Advertising Management

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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how

Advertising Theory

Advertising Theory

File Size : 81,81 MB
Total View : 256 Views
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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary