Harvesting Minds

preview-18
  • Harvesting Minds Book Detail

  • Author : Roy F. Fox
  • Release Date : 1996-09-24
  • Publisher : Praeger
  • Genre : Business & Economics
  • Pages : 240
  • ISBN 13 :
  • File Size : 42,42 MB

Harvesting Minds by Roy F. Fox PDF Summary

Book Description: What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were red with little blue squares that have arrows sticking out of them. Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids replayed commercials by repeating or reconstructing an ad in some way—by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star).

Disclaimer: www.yourbookbest.com does not own Harvesting Minds books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Harvesting the Biosphere

Harvesting the Biosphere

File Size : 35,35 MB
Total View : 1387 Views
DOWNLOAD

An interdisciplinary and quantitative account of human claims on the biosphere's stores of living matter, from prehistoric hunting to modern energy production.

American Harvest

American Harvest

File Size : 97,97 MB
Total View : 895 Views
DOWNLOAD

An epic story of the American wheat harvest, the politics of food, and the culture of the Great Plains For over one hundred years, the Mockett family has owned

Harvesting the Heart

Harvesting the Heart

File Size : 58,58 MB
Total View : 4620 Views
DOWNLOAD

From the author of the #1 New York Times bestsellers Small Great Things and Mad Honey, a novel exploring the story of a young woman overcome by the demands of h

The Last Harvest

The Last Harvest

File Size : 98,98 MB
Total View : 5817 Views
DOWNLOAD

Kim Liggett draws on her childhood during the Satanic Panic for a chilling tale of magic in The Last Harvest, winner of the 2017 Bram Stoker Award. "I plead the