Essentials of Health Care Marketing

Released on by Berkowitz
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  • Essentials of Health Care Marketing Book Detail

  • Author : Berkowitz
  • Release Date : 2016-08-15
  • Publisher : Jones & Bartlett Publishers
  • Genre : Business & Economics
  • Pages : 609
  • ISBN 13 : 1284094316
  • File Size : 96,96 MB
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Essentials of Health Care Marketing by Berkowitz PDF Summary

Book Description: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

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Essentials of Health Care Marketing

Essentials of Health Care Marketing

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular

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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti

Modern Health Care Marketing

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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This