Heavy Hitter Sales Psychology

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  • Heavy Hitter Sales Psychology Book Detail

  • Author : Steve W. Martin
  • Release Date : 2009
  • Publisher : Tilis Pub
  • Genre : Business & Economics
  • Pages : 293
  • ISBN 13 : 0979796121
  • File Size : 73,73 MB

Heavy Hitter Sales Psychology by Steve W. Martin PDF Summary

Book Description: The biggest challenge facing salespeople today is securing meetings with C-level executives (CEO, CFO, CIO, CMO, etc.) and convincing them to buy in the life-or-death meetings that determine which salesperson will win the deal. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology helps salespeople understand how the C-level executive thinks and communicates and how to adapt their use of language to match C-level decision makers'. Martin provides language-based strategies that enable their message to rise above the competition's, a tactical plan of execution, and impactful psychological suggestions that compel executives to take action.

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