To what extent are Anglicisms essential in German print advertisements?

Released on by Helen von Diergardt
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  • To what extent are Anglicisms essential in German print advertisements? Book Detail

  • Author : Helen von Diergardt
  • Release Date : 2018-09-11
  • Publisher : GRIN Verlag
  • Genre : Foreign Language Study
  • Pages : 60
  • ISBN 13 : 3668795193
  • File Size : 56,56 MB
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To what extent are Anglicisms essential in German print advertisements? by Helen von Diergardt PDF Summary

Book Description: Bachelor Thesis from the year 2018 in the subject Communications - Specialized communication, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language: English, abstract: This thesis analyses both the omnipresence and importance of both Anglicisms in advertisement by assessing their extent for essentiality for German print advertisements. The fashion and lifestyle magazine InStyle was chosen as a representative in order to analyse the number of Anglicisms and their effects on the reader. The first section will deal with the influence of the English language on the German by defining the most critical terminology, analysing the history of the English language in Germany and how it became so influential.

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