Marketing Management

Released on by Henry Assael
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  • Marketing Management Book Detail

  • Author : Henry Assael
  • Release Date : 1985
  • Publisher :
  • Genre : Business & Economics
  • Pages : 787
  • ISBN 13 : 9780534047887
  • File Size : 40,40 MB
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Marketing Management by Henry Assael PDF Summary

Book Description: Includes glossary, name index, company index, subject index

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Consumer Behavior

Consumer Behavior

File Size : 44,44 MB
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Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international)

Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action

File Size : 74,74 MB
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This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition i

Marketing

Marketing

File Size : 31,31 MB
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Includes appendix, notes, cases, glossary

Consumer Behaviour

Consumer Behaviour

File Size : 42,42 MB
Total View : 902 Views
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Today\'s fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions