Hospitality Marketing and Consumer Behavior

Released on by Vinnie Jauhari
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  • Hospitality Marketing and Consumer Behavior Book Detail

  • Author : Vinnie Jauhari
  • Release Date : 2017-06-26
  • Publisher : CRC Press
  • Genre : Business & Economics
  • Pages : 360
  • ISBN 13 : 1771883790
  • File Size : 14,14 MB
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Hospitality Marketing and Consumer Behavior by Vinnie Jauhari PDF Summary

Book Description: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

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Hospitality Marketing and Consumer Behavior

Hospitality Marketing and Consumer Behavior

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experi

Understanding the Hospitality Consumer

Understanding the Hospitality Consumer

File Size : 7,7 MB
Total View : 1865 Views
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'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consump