New Insights on Trust in Business-to-Business Relationships

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  • New Insights on Trust in Business-to-Business Relationships Book Detail

  • Author : Houcine Akrout
  • Release Date : 2019-08-15
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 135
  • ISBN 13 : 1838670645
  • File Size : 12,12 MB

New Insights on Trust in Business-to-Business Relationships by Houcine Akrout PDF Summary

Book Description: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

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Brand, Label, and Product Intelligence

Brand, Label, and Product Intelligence

File Size : 70,70 MB
Total View : 7569 Views
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This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBL