How to Measure Digital Marketing

Released on by L. Flores
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  • How to Measure Digital Marketing Book Detail

  • Author : L. Flores
  • Release Date : 2013-12-15
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 144
  • ISBN 13 : 113734069X
  • File Size : 14,14 MB
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How to Measure Digital Marketing by L. Flores PDF Summary

Book Description: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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