How to Write Sales Letters That Sell

Released on by Drayton Bird
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  • How to Write Sales Letters That Sell Book Detail

  • Author : Drayton Bird
  • Release Date : 2002
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 324
  • ISBN 13 : 9780749438760
  • File Size : 53,53 MB
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How to Write Sales Letters That Sell by Drayton Bird PDF Summary

Book Description: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

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