How We Decide PDF book is popular Business & Economics book written by Jonah Lehrer. The book was released by Houghton Mifflin Harcourt on 2010-01-14 with total hardcover pages 357. Fast download link is given in this page, you could read How We Decide by Jonah Lehrer in PDF, epub and kindle directly from your devices.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making
Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, addres
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut.
A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choi