Selling Blue Elephants PDF book is popular book written by Howard R. Moskowitz Ph.D. The book was released by Pearson Education on 2007-04-11 with total hardcover pages 341. Fast download link is given in this page, you could read Selling Blue Elephants by Howard R. Moskowitz Ph.D in PDF, epub and kindle directly from your devices.
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a
Abstract: A novel reference text for food scientists and technologists, nutritionists, analytical chemists, and microbiologists concerned with sensory evaluatio
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generate