Humor in the Advertising Business

Released on by Fred K. Beard
preview-18

  • Humor in the Advertising Business Book Detail

  • Author : Fred K. Beard
  • Release Date : 2008
  • Publisher : Rowman & Littlefield
  • Genre : Business & Economics
  • Pages : 224
  • ISBN 13 : 9780742554269
  • File Size : 73,73 MB
DOWNLOAD BOOK

Humor in the Advertising Business by Fred K. Beard PDF Summary

Book Description: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Disclaimer: www.yourbookbest.com does not own Humor in the Advertising Business books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Humor in the Advertising Business

Humor in the Advertising Business

File Size : 89,89 MB
Total View : 8985 Views
DOWNLOAD

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used

Humor in Advertising

Humor in Advertising

File Size : 80,80 MB
Total View : 1495 Views
DOWNLOAD

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital adver

Humor, Seriously

Humor, Seriously

File Size : 69,69 MB
Total View : 4262 Views
DOWNLOAD

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), ba

Beloved Brands

Beloved Brands

File Size : 25,25 MB
Total View : 6979 Views
DOWNLOAD

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a bra