Identifying Hidden Needs

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  • Identifying Hidden Needs Book Detail

  • Author : K. Goffin
  • Release Date : 2010-10-06
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 512
  • ISBN 13 : 0230294480
  • File Size : 48,48 MB

Identifying Hidden Needs by K. Goffin PDF Summary

Book Description: Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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Identifying Hidden Needs

Identifying Hidden Needs

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to

Identifying Hidden Needs

Identifying Hidden Needs

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to

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Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. However,

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