Identity-Based Brand Management PDF book is popular Business & Economics book written by Christoph Burmann. The book was released by Springer Nature on 2023-03-13 with total hardcover pages 322. Fast download link is given in this page, you could read Identity-Based Brand Management by Christoph Burmann in PDF, epub and kindle directly from your devices.
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand ident
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition
