Impersonal Influence

Released on by Diana C. Mutz
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  • Impersonal Influence Book Detail

  • Author : Diana C. Mutz
  • Release Date : 1998-11-28
  • Publisher : Cambridge University Press
  • Genre : Political Science
  • Pages : 358
  • ISBN 13 : 9780521637268
  • File Size : 71,71 MB
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Impersonal Influence by Diana C. Mutz PDF Summary

Book Description: People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society.

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Impersonal Influence

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People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Infl

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Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publiciz

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This book is about how individuals make political decisions and form impressions of politicians and policies, with a strong emphasis on the role of the mass med