Inclusive Place Branding PDF book is popular Business & Economics book written by Mihalis Karavatzis. The book was released by Routledge on 2017-11-22 with total hardcover pages 310. Fast download link is given in this page, you could read Inclusive Place Branding by Mihalis Karavatzis in PDF, epub and kindle directly from your devices.
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism resear
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nord
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist
