Information Communication Technologies and Emerging Business Strategies

Released on by van der Graaf, Shenja
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  • Information Communication Technologies and Emerging Business Strategies Book Detail

  • Author : van der Graaf, Shenja
  • Release Date : 2006-08-31
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 316
  • ISBN 13 : 1599042363
  • File Size : 91,91 MB
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Information Communication Technologies and Emerging Business Strategies by van der Graaf, Shenja PDF Summary

Book Description: "This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.

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