The Innovation Zone

Released on by Thomas M. Koulopoulos
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  • The Innovation Zone Book Detail

  • Author : Thomas M. Koulopoulos
  • Release Date : 2011-01-11
  • Publisher : Nicholas Brealey
  • Genre : Business & Economics
  • Pages : 218
  • ISBN 13 : 0891063706
  • File Size : 90,90 MB
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The Innovation Zone by Thomas M. Koulopoulos PDF Summary

Book Description: Invent less. Innovate more. And join the next generation of successful global players. Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

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