Innovations and Implications of Persuasive Narrative

Released on by Stephanie G. Schartel Dunn
preview-18

  • Innovations and Implications of Persuasive Narrative Book Detail

  • Author : Stephanie G. Schartel Dunn
  • Release Date : 2020
  • Publisher :
  • Genre : Persuasion (Rhetoric)
  • Pages :
  • ISBN 13 : 9781433180880
  • File Size : 46,46 MB
DOWNLOAD BOOK

Innovations and Implications of Persuasive Narrative by Stephanie G. Schartel Dunn PDF Summary

Book Description: "Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences. This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). We explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences. Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in Media, Marketing, Public Relations, Advertising, and Strategic Communication fields"--

Disclaimer: www.yourbookbest.com does not own Innovations and Implications of Persuasive Narrative books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Narrative Innovation and Incoherence

Narrative Innovation and Incoherence

File Size : 25,25 MB
Total View : 9053 Views
DOWNLOAD

When the impulse toward innovation arises late in a writer's career, it is often accompanied by a sense of urgency, and the result, as Narrative Innovation and

Narrative Impact

Narrative Impact

File Size : 37,37 MB
Total View : 5516 Views
DOWNLOAD

The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakehol