Integrated Organisational Communication

Released on by Rachel Barker
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  • Integrated Organisational Communication Book Detail

  • Author : Rachel Barker
  • Release Date : 2013
  • Publisher :
  • Genre : Communication in management
  • Pages : 496
  • ISBN 13 : 9780702189845
  • File Size : 65,65 MB
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Integrated Organisational Communication by Rachel Barker PDF Summary

Book Description: "Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc. ; in determining and implementing strategy, operations and processes ; in all interaction -- interpersonal, mediated, digital and social ; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these."--Back cover.

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Integrated Organisational Communication

Integrated Organisational Communication

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"Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication

Integrated Organisational Communication

Integrated Organisational Communication

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This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and cha

Integrated Marketing Communications

Integrated Marketing Communications

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Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Mont