Harvesting Intangible Assets

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  • Harvesting Intangible Assets Book Detail

  • Author : Andrew J. Sherman
  • Release Date : 2012
  • Publisher : AMACOM Div American Mgmt Assn
  • Genre : Business & Economics
  • Pages : 289
  • ISBN 13 : 0814416993
  • File Size : 61,61 MB

Harvesting Intangible Assets by Andrew J. Sherman PDF Summary

Book Description: Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.

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